01 · 3 FLAVOURS · COMPLETE NUTRITION · 60G
4HR Whole Nutrition Bar
20G PROTEIN · 8G FIBRE · 240 KCALBEST FOR: Complete nutrition for pre-workout, travel and the hours between meals.
VIEW ALL FLAVOURSCLEAN, COMPLETE PERFORMANCE NUTRITION
FUEL.
PERFORM.
GO BEYOND.
One simple system for the key nutrition moments in your day. Choose the product based on when you need it—not complicated sports-nutrition terminology.
BREAKFASTGranolaPRE-WORKOUTNutrition BarPOST-WORKOUTWhey ProteinBUSY HOURSMeal Replacement
4PRODUCTS FOR FOUR DAILY MOMENTS3FLAVOURS ACROSS THE LAUNCH RANGE20%MAXIMUM MONTHLY STOCK SAVING
CHOOSE BY TIME OF DAY
WHEN DO YOU NEED NUTRITION?
SHOP THE RANGE
FOUR PRODUCTS.
FOUR CLEAR ROLES.
Choose one product for a specific need, or combine all four into a complete monthly performance routine.
THE
4HR
SYSTEM
4HR
SYSTEM
WHY 4HR NUTRITION IS DIFFERENT
MORE THAN A PROTEIN NUMBER.
Most performance products focus on one job. 4HR Nutrition brings protein, complex carbohydrates, healthy fats and fibre together to support fuller, more balanced nutrition across your day.
01
PROTEIN
Build & repair
02
COMPLEX CARBS
Usable energy
03
HEALTHY FATS
Longer-lasting fuel
04
FIBRE + MICROS
Everyday nutrition
FOUNDER’S NOTE
BUILT FROM EXPERIENCE.
TESTED IN REAL LIFE.
I’m Aditya Raj—founder, runner, hybrid athlete and someone who has spent more than 15 years pushing for better health and performance. Beyond Performance grows from a simple standard: I should be willing to eat, train and compete with every product we make.
This is performance nutrition for gym-goers, runners, HYROX athletes, busy professionals and anyone who wants better fuel without making food complicated.
ADITYA RAJFOUNDER, BEYOND PERFORMANCE
YOUR MONTH. YOUR ROUTINE.
BUILD YOUR
PERFORMANCE STOCK.
Plan bars for pre-workout, whey for post-workout, granola for breakfast and meal replacements for demanding hours between meals. The more complete your monthly stock, the more you save.
BUILD MY MONTH ↗05:00PRE-WORKOUT
4HR Whole Nutrition Bar
07:00POST-WORKOUT
Beyond Performance Whey Protein
08:00BREAKFAST
4HR High Protein Granola
16:00ON-THE-GO
4HR Superfood Meal Replacement
THE FOUNDER IS THE FIRST TEST USER
MEASURED.
NOT MARKETED.
Follow Aditya’s training, body composition, CGM, recovery and nutrition journey through the 4HR Nutrition Tracker. Results and targets are shown separately—because credibility starts with transparency.
VIEW FOUNDER PROGRESS →VO₂ MAX54Measured · Aug 2025
5K TIME26:00Measured · Dec 2025
BODY FAT12%Measured · Dec 2025
NEXT HYROXSEP 17Target event · 2026